EDO Team
EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.
351 Results
Edward Norton on AI, Streaming, and the Future of Advertising
EDO co-founder Edward Norton shares insights on how AI is transforming marketing measurement while enhancing creative storytelling at IAB ALM 2025.
EDO Team May 22, 2025 4 min read
How Are Tariffs Reshaping Consumer Engagement? Outcomes Data Has the Answer
EDO data shows how consumer ad engagement is changing in key categories as a result of news surrounding new U.S. tariffs.
EDO Team May 22, 2025 3 min read
TV Advertising Drives Digital Gains, Can Double Website Traffic for QSR Brands
EDO research shows impression quality is more impactful than volume in driving business outcomes — and amplifies QSR brands' digital effectiveness.
EDO Team May 22, 2025 3 min read
From Skims to Carvana: Brands are breaking through to WNBA viewers
Brands such as Skims, Oura, and Carvana topped the list of brands with ads that resonated with viewers.
EDO Team May 7, 2025 3 min read
Advertisers Won Big Across Both the Men’s and Women’s March Madness Tourneys
Advertisers successfully leveraged the men’s and women’s NCAA basketball tournaments to drive consumer engagement.
EDO Team May 5, 2025 4 min read
Context is King: Redefining TV Creative Strategy for Streaming-First Audiences
Brand executives from Hershey's, Unilever, Havas Media, and Digitas explain why content and creative precision are critical for streaming TV ad success.
EDO Team April 24, 2025 3 min read
EDO Launches Engaged Audience Planning, Empowering Brands, Agencies, Networks, and Streamers to Elevate Advanced Audiences and Outcomes-Based Planning for 2025 Upfronts Decisions
Elevate Advanced Audiences and Outcomes-Based Planning for 2025 Upfronts Decisions with Engaged Audience Planning.
EDO Team April 23, 2025 3 min read
The Streaming-First Playbook: How Top Brands Measure TV Ad Success in 2025
Media investment leaders from Home Depot, Mindshare, IPG, and more are adopting outcome-based TV measurement in a streaming-first world.
EDO Team April 22, 2025 3 min read
Industry leaders discuss the outcomes revolution in TV advertising
EDO CEO Kevin Krim shares how predictive outcomes are transforming TV measurement at IAB's 2025 Annual Leadership Meeting.
EDO Team April 10, 2025 3 min read
Women's Sports Ad Spend Surges 139% as Ad Impact Outpaces Primetime
Women's sports TV ad impressions grew 131% in 2024, delivering 40% greater ad impact than primetime. See which brands and categories are winning big.
EDO Team March 24, 2025 3 min read
The OscarsⓇ Effect: How the 2025 Broadcast Delivered Exceptional Ad Engagement
EDO's analysis reveals 2025 Oscars TV ads drove 172% more engagement than primetime average, with VW, Starbucks, and Emirates leading in consumer response.
EDO Team March 19, 2025 3 min read
From Amazon to Zillow: Brands That Are Winning in Women's Soccer
Explore how Amazon, Taco Bell, and Zillow dominated NWSL advertising with up to 677% higher engagement, and the playbook for success in women's soccer in 2025.
EDO Team March 14, 2025 3 min read