EDO TV outcomes now available within The Trade Desk — Read in Adweek

Kevin Krim

EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.

353 Results

Upfronts Thought Leadership

In Our AI Future, Human Creativity Is Imperative

EDO CEO Kevin Krim explains why human creativity is more important than ever in our AI future.

Kevin Krim June 3, 2025 5 min read
Upfronts Thought Leadership

Upfronts 2025: In Flattening World of Convergent TV, Outcomes Are the Real Differentiator

EDO CEO Kevin Krim reflects on flattening among convergent TV media companies and why ad-driven outcomes are the true differentiator in this new world.

Kevin Krim May 19, 2025 3 min read
Upfronts Thought Leadership

Upfronts Dispatch, Day 3: Rebrands and Rollouts Highlight Newsworthy Final Day

EDO CEO Kevin Krim reflects on Day 3 of the 2025 TV Upfronts, which saw Max rebrand as HBO Max, Netflix roll out its Ads Suite, and YouTube introduce a new sponsorship product for major cultural moments.

Kevin Krim May 15, 2025 4 min read
Upfronts Thought Leadership

Upfronts Dispatch, Day 2: Big Stars, Big IP, Big Cultural Impact

EDO CEO Kevin Krim reflects on Day 3 of the 2025 TV Upfronts, which saw Max rebrand as HBO Max, Netflix roll out its Ads Suite, and YouTube introduce a new sponsorship product for major cultural moments.

Kevin Krim May 14, 2025 3 min read
Upfronts Thought Leadership

Upfronts Dispatch, Day 1: Flexing the Star Power of Live Moments

Drive better outcomes from your TV Upfront with data-driven strategies for publisher allocation and DMA targeting.

Kevin Krim May 13, 2025 4 min read
Upfronts Thought Leadership

Amid Chaos and the Most Uncertain of Upfronts, Marketers Need Predictive Outcomes and Lots of Contingency Plans

As marketers grapple with ongoing shocks to supply and demand and the turmoil of new big data audience currencies, they'll need more than a backup plan to succeed at the 2025 Upfronts.

Kevin Krim April 16, 2025 2 min read
Thought Leadership Live Sports NFL & Super Bowl Research & Insights

Last Night’s Ads Prove That Conventional Wisdom Is No Match for Cold, Hard Data

On a Super Bowl Sunday full of surprises, the biggest loser was conventional wisdom.

Kevin Krim February 10, 2025 3 min read
Thought Leadership

2025 Will Be The Year Of The Convergent TV Singularity — And 5 Other Predictions For '25

EDO CEO Kevin Krim shares the EDO team’s predictions for 2025 — a year where the ad industry will reach the “Convergent TV Singularity.”

Kevin Krim December 11, 2024 7 min read
Thought Leadership

2024 Predictions Recap: What We Learned in the Most Convergent Year of TV Yet

A recap of EDO's 2024 predictions. What we predicted correctly, and what we missed.

Kevin Krim December 4, 2024 5 min read
Thought Leadership Research & Insights

For Programmatic TV to Reach Its Full Potential — Outcomes Are a Must

For all of programmatic TV’s growth, it’s still missing a crucial ingredient that can make it as easy and effective as search and social advertising: outcomes measurement and automated optimization.

Kevin Krim October 31, 2024 4 min read
Thought Leadership Research & Insights

Averages Are Made To Be Broken: Why More Granular Frequency Optimization Is The Best-Kept Secret In TV Marketing

EDO CEO Kevin Krim explains how convergent TV advertisers can quickly improve performance by optimizing for frequency.

Kevin Krim September 30, 2024 3 min read
Thought Leadership Live Sports NFL & Super Bowl

A Cheeky Football Ad Isn't Enough for Today's CEO

With football season kicking off, creatives need to know which ads are really working. EDO CEO Kevin Krim breaks it down.

Kevin Krim September 5, 2024 4 min read

Know What Works. Always.

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